Some Prefer Cake Festival | Visual identity

•

visual identity / press office and digital PR / planning and art direction

Client

Some Prefer Cake, the international lesbian film festival, was designed and created in 2007 by lesbian activists Luki Massa and Marta Bencich. The festival is promoted by the Luki Massa Association with the goal to continue Luki's work supporting independent films, artistic projects and political narratives.

Challenge

For many years now the challenge for this project has been to give the festival a distinctive, fresh, contemporary imprint, adapting content from the current lineup or stock photos from the international lesbian movement.
The goal of the campaign is to give visibility and value to the entire lesbian community across its various expressions, stories, and cultural references.

Our solution

To make the project increasingly pop-style and attractive, we played with the words lesbian/butch/dyke in the gadgets as well as with images and videos for the festival's social media communication, website and online ticketing platform. The catalogue, postcards and posters are the only paper media designed for distribution in the area and the community's pre-festival events (such as the Pride parade).

Colors, fonts and content are all aimed at making the festival a community event promoting participation and awareness building.

Social media and web site

Different colors are identified each year for the festival's social channels and website, in line with the brand identity. The intensive communication campaign from a certain time of the year onwards requires a variety of formats (videos, carousels, slideshows, reels, posts) and content, which must always be clearly recognizable. For this reason some of the recurring elements, including the oval shapes, the logo, and the snail remain very much present on every digital channel.